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Women don the Authors Cap, Personal Selling & Salesmanship….

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New Delhi : Life does not guarantee us the things we want. But had has gifted us with unlimited capacity and it is our job to turn this potential into reality. Our mind directs the way we channelize the abundant energy available to us. Have a vision, integrate harmoniously and keep on trying for your goal. With firm determination. Anything can be achieved through systematic efforts.  We have to discover new ways to add value to everything work smarter, move faster and think out of the box.

After immense demand and encouraging comments of the first book which was titled “Advertising” Parveen Kaur Lamba got the motivation and determination to write on “Personal Selling and Salesmanship” with Amanjot Kaur. This book is a comprehensive textbook especially designed to meet the requirements of CBCS syllabi of B.Com(Hons.) and B.Com of Delhi University and other central universities of India. It enriches basics of sales, having positive attitude, interactions and in tune with the hi-tech changing environment.

Parveen Kaur Lamba is currently working as Associate Professor in Department of Commerce, at Sri Guru Tegh Bahadur Khalsa College, University of Delhi. A Commerce department graduate from Shri Ram College of Commerce. Completed M.Com and M.Phil from Delhi university. She has experience of teaching undergraduate and post graduate students for over 25 years. Her field of specialization and interest has been the papers of finance and marketing. She has always very keenly and actively participated in the conferences, seminars, workshops etc. Has hobbies of reading and writing. The author can be reached at Praveen.kaur28@gmail.com.

Amanjot Kaur began her career in teaching as a guest lecturer in SGTB Khalsa College and School of open learning, university of Delhi. She did her B.Com (Hons.) from SGTB Khalsa College. She did her M.Com from Hansraj College, and then qualified her NET. She was associated with E-PG Pathshala Project by UGC under NMEICT mission of MHRD, Govt. of India as a Project Associate in Commerce. Her field of specialization has been in the papers of Finance, Marketing and Accounting. Has participated in conferences, seminars, workshops. The author can be reached at amanjotkaur9396@gmail.com.

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